BearingPoint introduces Leinster Rugby to the Metaverse

Dublin, 18th May 2022 – BearingPoint, the official innovation partner of Leinster Rugby, recently hosted a milestone event showcasing the capabilities of metaverse technology for the Leinster Rugby sporting community. In a multi-location demonstration of BearingPoint’s virtual reality (VR) and innovation capabilities, they unveiled their shared ambition with Leinster Rugby. The metaverse is a digital environment where you can work, collaborate, meet friends and have fun, and Leinster Rugby is looking to lead the way for the future of sport in this digital world.

Business partners, media and sporting stars were in attendance through virtual reality technology in four locations across Europe including the BearingPoint offices in Dublin, London, and Paris as well as the Leinster Rugby Club facilities in University College Dublin. Showcasing the convergence between the physical and digital worlds through cutting-edge technology, guests at the event entered the metaverse and went on a journey from the BearingPoint offices in Paris and finished with a pitchside experience and presentation in a VR built Aviva Stadium developed by the BearingPoint team.

BearingPoint is playing a central role in leveraging its VR expertise to enable Leinster Rugby to further engage its fans through immersive experiences and to explore the wider commercial possibilities and potential this technology has in the sporting world.

BUSINESS 18th May 2022 no fee for repro Photographed at an immersive VR event announcing plans for Leinster Rugby to embark on their journey into the metaverse with support from their official innovation partner, BearingPoint, were from left to right: Kevin Quinn, Head of Commercial and Marketing at Leinster Rugby and Gillian O’Sullivan, Country Leader for BearingPoint Ireland. Picture by Shane O'Neill, Coalesce.
Photographed at an immersive VR event announcing plans for Leinster Rugby to embark on their journey into the metaverse with support from their official innovation partner, BearingPoint, were from left to right: Kevin Quinn, Head of Commercial and Marketing at Leinster Rugby, Eric Chevallet, Head of Immersive Labs at BearingPoint, Gillian O’Sullivan, Country Leader for BearingPoint Ireland. Picture by Shane O'Neill, Coalesce.
Photographed at an immersive VR event announcing plans for Leinster Rugby to embark on their journey into the metaverse with support from their official innovation partner, BearingPoint. Picture by Shane O'Neill, Coalesce.